K18 TripleBright™ Oxidation Defense Purple Shampoo

What It Does

K18 TripleBright™ is the first triple-action purple shampoo to remove metals and minerals, neutralize existing brassiness, and defend against future brass — all in one wash. Unlike traditional purple shampoos that simply deposit temporary violet pigment, TripleBright tackles the root cause of brassiness: oxidation from metals and minerals in hard water. One wash removes up to 3 months of brass-causing hard water buildup, while a biopolymer technology prevents metals and minerals from reattaching during future washes. Non-staining, easy-to-apply foam formula.

Key Benefits

•       Removes up to 3 months of brass-causing hard water buildup in one wash

•       Neutralizes existing brassiness with precision violet technology — won't stain or overtone

•       Defends against future brass with biopolymer technology

•       Non-staining foam formula — won't turn hair purple

•       Works on all hair types and all highlighted/lifted blonde tones

•       Ionic detox removes metals and minerals

•       Vegan formula

Who It's For

Anyone with blonde, highlighted, bleached, or lifted hair experiencing brassiness or colour fading from hard water. Works on all hair types and textures.

How To Use

Apply 2–3 pumps of foam shampoo to wet hair. Distribute evenly, lathering from roots to ends. Let sit for 1–3 minutes. Rinse thoroughly.